Conditions of Use

Privacy Statement

Your Privacy is protected! All of your personal information is completely confidential and will not be shared or sold to anyone by Valley Market, Loyalty Lane Rewards, or any affiliates or employees of either company. Your information will only be used by Valley Market to contact you with communications and special offers. You always have the option to discontinue these communications.

Terms and Conditions

  1. Any person enrolling in the Valley Market Rewards program or using the rewards card or using this website, constitutes accepting all the terms and conditions stated here.
  2. Valley Market reserves the right to change reward values or modify the terms and conditions of the Valley Market Rewards program at any time.
  3. The Valley Market Rewards program is the property of Valley Market and we reserve the right to terminate the program at any time. A 30-day notice will be given to Valley Market Rewards cardholders prior to termination.
  4. Valley Market will always endeavor to provide proper points values for shopping, and will correct any reasonable errors, but can not be responsible for all alleged errors.
  5. Phone number in lieu of card is designed as a backup only. Valley Market will endeavor to correct any reasonable errors, but cannot be responsible for phone number(s) errors or duplicate phone numbers on record.
  6. Valley Market reserves the right to terminate Rewards accounts that have been inactive for two years.
  7. Valley Market cannot be responsible for the actions of employees or associates of businesses or organizations or their behavior as it relates to the Rewards Program.